|
At
Trimount, our goal is to deliver the
best communications available, tailored to fit your organization's
long-term communications strategy. We offer two, distinct types of
service:
training and media production. Our services can stand alone or be
combined, multiplying the power of each to meet your needs.
Executive and Management Training in public speaking, business writing and media relations:
Our training programs teach you to
deliver focused, effective communications while staying on
message
and reinforcing your organization's goals.
Media Production including full
writing and design capabilities:
Our media
production services promote
your organization's efforts and motivate people to take action. We
can deliver a single service, e.g., an instructional video, or
combine all three elements into a complete media package depending on
your requirements.
To
learn more about all Trimount has to offer, please send us
an e-mail
or call 617-262-9075.
Thank you.
Christopher
P. Dingman
Trimount Communications
|
|
What Clients
Are Saying:
"I
particularly liked the fact that Trimount focused on body language as
well as
speaking style since I have always believed that making an emotional
connection
with the audience increases a speaker's effectiveness tenfold."
—
Consultant
Financial Communications
and Investor Relations
|
|
Courting
Public Opinion
After a Disaster
How do you remake a
company's public image after a disaster takes place? Is it possible
to carry on with business
as usual? That's the challenge British
Petroleum has faced since the Deepwater Horizon exploded in
April. Unfortunately, BP's public response has done little to
mitigate the damage done to its corporate image.
From the beginning, BP
seemed to underplay the full scope of the problem. According to the
press, the company admitted to a certain number of gallons being
spilled and no more, even though independent scientists eventually
pegged the
oil flow at much higher levels. As the environmental disaster has
continued, the magnitude of the spill has become evident. The numbers
are staggering. Shouldn't BP have admitted that their initial
estimates weren't accurate?
While it's logical to
assume that lawyers on both sides of the Atlantic cautioned counsel,
the enormity of the problem spreading through the Gulf demanded the
company come clean with the public as quickly as possible.
Ultimately, it's the court of public opinion which will judge BP
(even jurors in future lawsuits will be swayed by the impressions
they form of the company as it responds to the disaster). Going
forward, anything less than full disclosure risks making BP's public
persona even more troublesome than it currently is.
If BP is to regain public
support, senior executives must also be seen expressing genuine
remorse for the incident. BP CEO Tony Hayward's comments in Britain's Guardian
newspaper did little to assuage public
anger, noting
that "the Gulf of Mexico is a very big ocean. The amount of
volume of oil and dispersant we are putting into it is tiny in
relation to the total water volume." Comments of this caliber fuel the
perception that BP is indifferent to the damage
it has caused and tarnish the company's corporate image.
Category: Media Training
Tags: corporate image, crisis management,
facing the press,
handling questions,
interview, IPO, journalist, media, media relations, press, press conference, press releases, product launch, public relations, reporter, statement, staying on message
See the media
training page for more
information about Trimount’s MediaSmart
Training Program.
Established 1992
|
